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Are you ready to dance?

Friday, September 07, 2018

Jay Sean is heading to Mumbai and is also back with a brand new single. Verus Ferreira gets the details from the man himself

“I can't do music that only I appreciate; you have to do it for your fans. You have to remember to keep your fans happy, and why they liked you in the first place, so they can come with you on your journey.”

 - Jay Sean

As UK’s first Asian crossover superstar, Jay Sean has tasted chart success with the slick anthem from Rishi Rich’s Dance with You. What makes Jay Sean such an exciting musical proposition is that, as a UK-born and bred artist, his unique appeal is that he fuses desi rhythms with a credible R&B sensibility to produce a thoroughly authentic sound.

We haven’t heard from you in the last few years. What have you been doing?

I recently launched a new song Cherry Papers, which was a nod to the slow sexy R&B sound that my fans first heard on Ride it, Stay. I like to switch things up for my fans, one minute making them throw their hands in the air and dance, to making them sit back and chill and get into their feelings. Cherry Papers is one of those songs which will put you in a different mood.  I also have a new R&B album, ‘3’, which is a marriage of three eras of R&B, the ’90s, the 2000’s to the modern age. It’s all the sounds I grew up on.

You collaborated with Sean Paul; can you tell us something about the collaboration?

After the success of Do You Remember, we teamed again for Make My Love Go, that has samples Maxi Priest’s Close to You, an old number one hit of the Jamaican singer in a freestyle version. Paul and I have been old friends and I am happy the song did great for both of us. The song reached the tenth position on the Billboard Hot 100 chart in 2010.

You made your career in Britain, but have now moved to the US. What was the reason for this?

When I moved out, no other British artistes were really working in the US. It's very easy to just stay in the UK and be famous. But I enjoypushing myself to see how far I can go. So when I went to America, where no one really knew me, it made me realise how much more work was to be done. I had to learn the ropes without any guidance. Covering all that ground was daunting at first, but worked out. Success in America automatically trickles down to the rest of the world, making all that work totally worth it.

You’ve now settled into family life. Has that made you slow down on the music front?

I have the privilege and responsibility of raising two children, as I just became a father again.  I love being a father. The unconditional love kids give, not knowing or caring what daddy does, as long as daddy loves them, plays with them, makes them laugh, makes them happy is a joy. It puts life into perspective. It’s so easy to get caught up in this entertainment industry, getting lost in yourself. I try to be the best role model I can be. I’m no longer living for myself; I’m living for my family.

It’s almost two decades since you came on the scene. What do you think makes fans still love your music?

The key is a loyal fan base is that you have to understand as an artist that it's not all about you. I can't do music that only I appreciate; you have to do it for your fans. You have to remember to keep your fans happy, and why they liked you in the first place, so they can come with you on your journey.

Jay Sean performs Live on September 11 at Lord of the Drink, Kamala Mills, 9 pm onwards. Book tickets here : https://insider.in/jay-sean-live-at-lord-of-the-drinks-kamala-mills-sep11-2018/event

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