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Quirky Italian Fashion

Friday, June 08, 2018

We bring you a preview of Love Moschino’s wishlist collection at their recently launched flagship store in Mumbai

Do you Love Moschino?  Here’s good news for you. The Italian luxury fashion brand, LOVE MOSCHINO has launched their first retail store in India. At the unveiling of the spacious, flagship boutique at Palladium, Lower Parel, Mouli Venkataraman , COO, Samar Lifestyles Pvt Ltd, informs us that as an entity that retails  brands like Ruosh, Florsheim and Attilio for men, this is a first in the women’s luxe lifestyle segment.  “We have brought in the quirkier version of Love Moschino’s line, which would appeal to the young woman as an expression of her identity; a woman who is self assured.”

Each wishlist bag sits in individual glory on the spaciously laid out shelves amidst the strategic logo occupying prime placement. Was it the red clutch whispering out calling our attention?  Before we can soak in the spoilt-for-choice collection as if reading my thoughts, Mouli asks, “Which one is your favourite?”  We are saved my rhetoric response thanks to lanky models in daring black, strutting with the collection in the store.  For the fun element were the  male models with Moschino hearts glitter painted on their faces; serving chilled white and reds to go with the cheese.

This newest fashion stop flaunts a bunch of playful accessories—from bags and wallets to clutches and fanny bags as well as keychains, amongst others. The store will retail Love Moschino’s Autumn Winter 2018 collection with some of its bestselling products. On the anvil are quilted bags and backpacks with the brand’s eye-catching Love Moschino prints or its famous M embedded in a Heart monogram.

Says Mouli, “Footwear is to be introduced shortly. We have put together a collection that brings in all trends with additional must- haves to follow. We will open another outlet in Gurgaon and a third in Delhi.”  For the discerning Love Moschino loyalist this means one more tick off the shopping list  on trips abroad.

Where F5B Level 1, Palladium, Senapati Bapat Marg, Lower Parel,
When 11 am to 10 pm (all 7 days)

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