Afternoon D & C Dedicated To Mumbai
Home > Business & Investment > Brand ambassador should be made liable for misleading endorsements: CAIT

Brand ambassador should be made liable for misleading endorsements: CAIT

Monday, March 05, 2018

The Consumer Protection Bill, which is pending before Parliament, should adequately address the long standing problem of misleading and celebrity driven endorsements, the CAIT yesterday urged Consumer Affairs Minister Ram Vilas Paswan.

The Confederation of All India Traders (CAIT) in a letter to Paswan also said the Consumer Protection Bill should be taken on priority and must be passed in the current session of Parliament.

"Engaging brand ambassadors for product promotions has become widely prevalent and consumers are guided or misguided by such endorsements irrespective of the quality of the products.

"It is imperative that liability should be cast upon brand ambassadors under the Consumer Protection Act," the traders body noted.

It further said the bill will certainly put an end to unfair practices and will also enable the creation of a powerful Central Consumer Protection Authority.

The inordinate delay in passing the bill is going against the wishes of the prime minister who strongly advocated the necessity of the bill while addressing an International Forum few months back, the CAIT added.

The new Consumer Protection Bill was introduced in Parliament in 2015 and later approved by the Union Cabinet with amendments, the CAIT said, adding that it is still in the queue to be passed by Parliament.

No Comments Posted
City news
Worked with multinational communications group
Dreams of travelling in the Metro seem to ...
While Prime Minister Narendra Modi's visit to Kal
I am a 25-year-old man working in a call centre i
Dr. Rajan B. Bhonsle, M.D. (Bom)
Consulting Sex Therapist & Counsellor
Dr. (Mrs.) Minnu R. Bhonsle, Ph.D.
Consulting Psychotherapist & Counsellor
Select Sun sign:
Aries (Mar 21 - Apr 20)
Aries (Mar 21 - Apr 20)Old, fond memories will define your mood today, which will show up in the manner in which you deal with work, where your mellow side will be visible to others. You are also circumspect with money and tend towards saving it. Ganesha says people dealing in cash and money-lenders will benefit.
- Advertising -
For a very long time now, both Law and Management
Writer, educator and moderator Kartik Bajoria wri
Covestro, the global manufacturer of high-perform
Read More