Afternoon D & C Dedicated To Mumbai
Home > Business & Investment > Brand ambassador should be made liable for misleading endorsements: CAIT

Brand ambassador should be made liable for misleading endorsements: CAIT

Monday, March 05, 2018

The Consumer Protection Bill, which is pending before Parliament, should adequately address the long standing problem of misleading and celebrity driven endorsements, the CAIT yesterday urged Consumer Affairs Minister Ram Vilas Paswan.

The Confederation of All India Traders (CAIT) in a letter to Paswan also said the Consumer Protection Bill should be taken on priority and must be passed in the current session of Parliament.

"Engaging brand ambassadors for product promotions has become widely prevalent and consumers are guided or misguided by such endorsements irrespective of the quality of the products.

"It is imperative that liability should be cast upon brand ambassadors under the Consumer Protection Act," the traders body noted.

It further said the bill will certainly put an end to unfair practices and will also enable the creation of a powerful Central Consumer Protection Authority.

The inordinate delay in passing the bill is going against the wishes of the prime minister who strongly advocated the necessity of the bill while addressing an International Forum few months back, the CAIT added.

The new Consumer Protection Bill was introduced in Parliament in 2015 and later approved by the Union Cabinet with amendments, the CAIT said, adding that it is still in the queue to be passed by Parliament.

No Comments Posted
City news
BJP, Sena celebrate Gudi Padwa with ugly fight ...
Launching a frontal attack on Prime Minister Nare
The anti-encroachment department of (TMC) Thane M
My sex organ becomes hard very often nowadays and
Dr. Rajan B. Bhonsle, M.D. (Bom)
Consulting Sex Therapist & Counsellor
Dr. (Mrs.) Minnu R. Bhonsle, Ph.D.
Consulting Psychotherapist & Counsellor
Select Sun sign:
Aries (Mar 21 - Apr 20)
Aries (Mar 21 - Apr 20)Stick to routine work where there are better chances of good profits. A quick turnover in finances will make you look for new areas of investment. It is not a time to bring about any changes. Build assets through saving for the long term. With certain developments in your life today you will be content. Your mate will be happy for your chance to live your dreams for real and share them.
- Advertising -
Global events will be crucial in deciding the tre
Demonetised Rs 500 and Rs 1,000 notes, which have
As the electric vehicle markets stand on the brin
Read More