“Maharashtra has played a crucial role to help shape the image of Jammu & Kashmir. My father believed in the people of Maharashtra and always wanted to make our state as beautiful as heaven. I want to continue what my father did and therefore request the people of Maharashtra to help and promote J&K tourism,” said Jammu and Kashmir, Chief Minister Mehbooba Mufti with a view to promote tourism in Jammu and Kashmir in Mumbai last Friday.
Kashmir is as safe as any other place in India, she added. Small incidents of turmoil are blown out of proportion and have a negative impact on people planning to visit J&K. The best way to beat the militants is to visit Kashmir, she said.
Apart from the scenic beauty, J&K also offers monuments, forts, heritage sites, mosques and monasteries and is also the hub of adventure activity including sports like snow rugby, frozen river treks modernization of the gondola cable cars, and Snow Carnival.
”The tourism department of J&K considered Maharashtra as their best friend in difficult times. "The state government is planning to invest Rs 2,400 crore in the next 4 years to give a boost to the tourism sector. We are also expecting Rs 30,000 crore investment from the private sector towards infrastructure development, including hospitality, convention centres among others in the next 10 years," said Farooq Shah, Secretary of J&K Tourism and Floriculture.
A Film City in the state is being planned where all the necessary resources for film making will be made available and also help to tap the local talent.