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Focusing On The Wellness Of Mind, Body & Soul

Thursday, March 08, 2018

Pooja Duggal is the Founder of HealthHunt, Asia's first fully-integrated content-led marketplace focusing on the health and wellness space. She spent 15 years in the diamond industry with Rapaport Group, helping shape policies related to the diamond trading of various countries, until she decided to pursue her cherished passion – health and wellness. To that end, she went on to study nutrition from Integrative Nutrition, the world’s largest school for nutrition. Pooja mastered the art of yoga years ago – before it was ‘fashionable’. Deciding to combine her strong background in business development and strategy with her true calling was the eureka moment in Pooja’s life, that has given shape to what Healthhunt is today.
In conversation with Dominic Rebello, Pooja says, “I have set out on an arduous voyage to make a difference in people’s lives.”

What is the idea behind HealthHunt?
After 15 years in the cut-throat diamond industry, it struck me one day that anyone else in my place would have started to feel the burn. I realised that my dedication to yoga and healthy eating had kept me going through the worst of situations. I was the youngest non-male member of the senior team at Rapaport at the time. Most people around me thought that being healthy was a laborious ordeal and ended up spending millions years later in healthcare bills. Thus, I decided to disrupt this understanding of daily wellbeing and help people achieve their healthiest, happiest lives.

61% of the total deaths in our country are due to lifestyle diseases; which means that they are preventable if people realize in time and begin making healthy choices. I decided to dig deeper into concepts of nutrition, fitness, mental well-being, and organic beauty, which then brought me to the eureka moment when I decided to scale this to millions of people.

How are you different from others?
We are the first SaaS wellness platform that empowers businesses with curated repository of health and wellness information. We have been experimenting with early machine learning algorithm and are gravitating towards a fully AI-based platform. We personalise it to suit a wide audience so that everyone can have the insight and knowledge to make the right health choices every day.

The SaaS platform is an annual subscription model with a pay per user built in. We have many companies signed up for this service, some of which are very large corporate houses across India.

We have a robust digital advertising model in place, where we help health and wellness brands reach the right target audience through paid campaigns.

Our marketplace works on an affiliate-basis. Advertising opportunities on our website and social handles in the form of written and video content.

Any expansion plans?
We have plans to set up sales offices in 4 major cities in India and grow our corporate customer profile into hundreds by the middle of this year. We have a team of superiorly-trained holistic experts in place who will be growing this part of our business.

We will continue to grow our health council that already hosts experts from around the world, focus on more strategic partnerships and help other wellness brands reach their target audience through Healthhunt.

Your vision for the company?
We want to make a lasting mark across Asia in the Direct Primary Care trend which I believe to be the future of medicine. Direct Primary Care is a popular trend in the United States, but if there is a country that can truly benefit from it, then it is India considering how rampant lifestyle diseases are in our country. Every day, on our web and social interaction, we find several queries coming from 20-30 something that are eager to share their concerns on weight gain, sleep loss, and mood swings. Since our content takes a very holistic approach to healthcare, we have been and want to continue impacting the lives of many more people...even globally, in a positive way, thus leading them to fully understand daily wellbeing and begin relying more on the natural healing capacity of our bodies.

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