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Sterling Holiday to double room

Friday, December 08, 2017

Sterling Holiday Resorts yesterday said it is aiming to double its room inventory to around 4,500 and expand footprint to over 50 destinations in the next four to five years. The company has over 2,200 rooms at its 33 resorts spread across the country.

"We are planning to double our room inventory to around 4,500 rooms across the country in the next four to five years. Going forward we will primarily follow an asset light model," said Sterling Holiday Resorts MD Ramesh Ramanathan.

The future growth will be mainly driven by the management contract model, though from time to time the company will also develop some of its own properties, he added. "We are actively talking to lots of people and are also looking for people who want to give their hotels," Ramanathan said.

He was speaking on the sidelines of the launch of the new brand identity of the company.

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