30 Years Of Covering Mumbai
Home > Business > 'Thunder Unbottled'

'Thunder Unbottled'

Wednesday, October 23, 2013
By Dominic Rebello

The life and times of Ramesh Chauhan of Bisleri

A fascinating account of the life and times of Ramesh Chauhan of Bisleri, the creator of Thums Up, Gold Spot and Limca was released yesterday in the form of his biography. Aptly titled ‘Thunder Unbottled’, the book written by Patricia Sethi of Newsweek within valuable inputs and insights from Jayanti Chauhan, daughter of   Ramesh Chauhan, coincides with Chauhan celebrating 50 years with Parle.

Chauhan joined Parle in 1963. He started Limca in 1971 and Thums Up in 1978. After selling the brands to Coca Cola in 1993, he dedicated himself to develop Bisleri and bring safe drinking water into the public domain. With a career spanning over 50 years, his undying determination and vision has made Bisleri a premium mineral water brand and a household name.

Incidentally, Bisleri is India’s most trusted mineral water brand and a market leader. Parle was bought over Bisleri in 1969 from Felice Bisleri, Milano. Over the last four decades Bisleri has become synonymous to safe and pure drinking water and is a household brand. Today, Bisleri has 69 bottling plants across India and uses state-of-the-art technology at all stages of its purification processes.

The creator of brands such as Thums-up, Goldspot, Citra, Maaza and the ever popular Limca, Chauhan has been an icon in himself who with his foresight developed these super brands in the Indian market.

The book chronicles his rise to the top of the soft drinks business and his reasons for selling the brands to Coke. It details what makes him tick as a person and a business mogul, it records his passion for life, music, sports, whatever he embarks upon, including his Midas-touch moment with Bisleri which he has transformed into the hottest water brand in the nation. Within these pages is the revealing and engaging account of the life and times of the Indian entrepreneur who is a name synonymous with Bisleri, Thums Up, Maaza and Limca. The icing on the cake is the cache of wonderful photographs from family albums, pictures never seen before.

Every page offers management students, marketing professionals, entrepreneurs and fans of his brands an inspirational manifesto for the marketplace that is essentially hands-on, filled chock-a-block with nuggets of wisdom from a man who has been there and confronted it all. The book is available at all leading book stores and online stores at an MRP of Rs. 795. It’s a must read for aspiring and ambitious entrepreneurs.

No Comments Posted
City news
Later, the school handed over both the mother ...
The Bombay high court on Tuesday gave four ...
Ailing ghazal maestro Mubarak Begum is having a ...
I met a girl last year in June when I joined my c
Dr. Rajan B. Bhonsle, M.D. (Bom)
Consulting Sex Therapist & Counsellor
Dr. (Mrs.) Minnu R. Bhonsle, Ph.D.
Consulting Psychotherapist & Counsellor
Select Sun sign:
Aries (Mar 21 - Apr 20)
Aries (Mar 21 - Apr 20)It is a good time to make new investments. If you get a good offer for business deal, accept it at once for otherwise you can lose out. You will have a strenuous day at home and work. You are saddled with more responsibilities. Remember you cannot please all and still remain cool. Your plans for the future about love will have to be put on hold. You may be disappointed but it is the best thing to do right now.
Tarot for Love
Select Sun sign:
Aries (Mar 21 - Apr 20)
Aries (Mar 21 - Apr 20)What the cards say: Time to start planning Path: Flow in line with your Tao. Don’t be irritated or reactive Ally: Libra will tone you down. Avoid Capricorn who will depress you Card for the week: Tarot key no. IX The Hermit. Wisdom and understanding will make you invincible. Be objective and be a little grounded and win the day
- Advertising -
Corporate finance and accounting professionals ar
Engineering is considered to be a conventional ca
T.I.M.E. institute organized the city finals of t
Read More