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BEST way to save money

Thursday, September 14, 2017
By Priyanka Dhomse

BEST (Brihanmumbai Electric Supply & Transport) bus services will soon start placing advertisements on the back of bus tickets. The trials of this exercise have already started this month, wherein the contact number of the advertiser to get more details has been mentioned. As a beneficial part for the BEST, the contractor who is taking care of placing the advertisements behind tickets, will provide the ticket rolls to the BEST at a discounted price. Cutting costs of the roles would help the BEST services save around Rs. 2-2.5 crore annually.

The BEST has signed a contract with a company named Super Tech Paper Coats, on the condition that it would receive the ticket rolls for a lesser amount.

“The contract has been signed between the company and BEST, as per the contract with the company we have permitted it to use the back space of the ticket to place advertisements. However, the contract has been signed on the condition that the company will provide the ticket rolls at a lower rate. A ticket roll which costs around Rs. 11, will be provided to us for Rs.5. However, though the company receives less or more profit, it is supposed to provide the rolls at the same rate,” said Anil Kokil, president, BEST Committee.

“The BEST has signed a yearly contract with us, accordingly we will be taking care of placing the advertisements on yhrt reverse side of the tickets. However, the BEST will  benefit by getting the ticket rolls at less price compared to earlier,” said Dinesh Jain, CEO, Supertech Paper Coats.

As per the contractor, the BEST sells around 12 crore tickets per month, which requires around 6 lakh rolls, with each roll consisting of 210 tickets in total. “Around 25 clients have already contacted us for the purpose of placing the advertisements. We have received  calls from various sectors including online services, social websites, consumer items and also two banking firms,” said Jain

The advertisements will be placed on tickets of BEST buses which ply within an area pre-determined by the advertiser. Charges will be applicable accordingly, Jain added.

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