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Complaints against 130 advertisements upheld

Tuesday, July 04, 2017
By Raju Vernekar

The Consumer Complaints Council (CCC) of ASCI, has upheld complaints against 130 advertisements, including 73 complaints in the Healthcare category and 30 in the Education category covering several private coaching classes.

The advertisements under the Healthcare category include the advertisement of Perfect Point, assuring fat reduction, Vibes Healthcare Ltd, providing treatment for hair re-growth and the advertisements of all India level firm Vardaan Speech & Hear Diagnostic Centre.

Under the Education category, the advertisements of Manya Education Private Limited (GMAT Coaching) and Jamboree Education Pvt. Ltd have been found to be exaggerated and misleading. Similarly, under the Personal care category, the advertisements of Vini Cosmetics Pvt. Ltd (Fogg Roll on Deodorant offering elimination of 96 per cent bacteria) and Godrej’s Cinthol offering a 'buy 3 get 1 free' deal are found to be misleading. Hindustan Unilever’s Pepsodent Germi Check has also come under the ASCI scanner.

In the Food and Beverage category, the advertisements of Adani Wilmar’s Raag Gold Refined Palmolein Oil,  which claims Zyada Sehat, Doctor Rice: Sugar Free Rice and Hatsun Agro Product Ltd, Arokya Curd have also found to be false and misleading.

The advertisements of Reliance Communications (fastest 4G network), Airtel (249 unlimited local calls) and Vodafone (Rs.328 + Unlimited Local / STD Calls for 28 days) have also been found to be misleading and exaggerated.

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The Advertising Standards Council of India (ASCI), is a self-regulatory organization for the advertising industry to promote, maintain, monitor and uphold fair, sound, ethical and healthy principles and practices of advertising for the protection of interest of consumers and the general public. Established in 1985, the ASCI’s role has been acclaimed by various Government agencies. The Government bodies including The Department of Consumer Affairs (DOCA), the Food Safety and Standards Authority of India (FSSAI) and the Ministry of AYUSH have partnered with ASCI to address all misleading advertisements in their respective sectors.

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