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Tuesday, October 16, 2012

Glitz, glamour, Fashion! The IMC’s Ladies’ Wing is all set for the 25th year of the Women Entrepreneurs exhibition, an extravagant two day affair, on the 17th & 18th of October 2012 at Vivanta by Taj President, Cuffe Parade. This year’s exhibition is extra special as the IMC celebrates 25 years of supporting women entrepreneurs.

This exhibition will showcase the latest trends in the industry and promises to be a treat for all the shopaholics out there! The Ladies’ Wing of the Indian Merchants Chamber has also organized a preview, by invite only, prior to the exhibition. And for the first time, this exhibition will be displaying men’s couture by women designers. Brett Lee, the world’s best pace bowler is wearing an AZA designer kurta in support of the IMC. This year, the IMC is also hosting a Night Bazaar that enables you to shop till you drop!

As always, the focal point of this year’s exhibition is the women entrepreneurs. IMC Ladies’ Wing re affirms its policy of only allowing women who work from home to come and display their items. No shopkeepers are allowed to put up stalls at this exhibition. In this manner, the association reinstates the power of women working from their houses.

The Women Entrepreneurs exhibition will display collections of renowned designers and present an enterprising platform to several women entrepreneurs. Afternoon spoke with Ms. Darshana M Doshi, the President of Ladies Wing of IMC who said, “For me, the highlight of this year’s exhibition is most definitely the fact that IMC is providing folic acid and iron tablets to 5000 pregnant women in slum areas starting at Dharavi with the help of Sion Hospital. We at IMC want to help pregnant women and ensure normal child births.” Ms Pallawi Podar, the co-chairperson also states, “W have immense joy and are enthused in spreading its wings from Mumbai to Delhi and also Hydrabad. We hope to bring the young entrepreneurs to the forefront of the country’s economic activity.”

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