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Cheers to Kapil Mohan

Friday, January 12, 2018

A relatively unsung Indian icon passed away recently, but the impact that he had on people’s lives could be seen from the outpouring of emotion in the many obituaries that appeared online. Some were even published in the papers.

The gentleman in question was Kapil Mohan, creator of the Old Monk rum, which was a rite of passage for coming-of-age Indian youth for generations.

This is the power of creating a strong product. Old Monk was high on quality (no pun intended!) and did not waste unnecessary time and money on creating hype. There are fans of Old Monk all over the world and rare is the Indian tippler who doesn’t have a soft spot for it.

Mohan was a pioneer in the liquor industry and yet he never courted the spotlight or sought to make a spectacle of himself like the beer baron who is cooling his heels in the UK!

Old Monk was classy and clean, like its founder, who is now raising a toast to the angels in the great yonder. Cheers, Kapil Mohan!

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