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All aglow

Saturday, September 01, 2018

Delightful designer Shruti Sancheti was all aglow as she introduced the stylish set to her first flagship Pinnacle signature store in Juhu. For a designer based in Nagpur and with a teaching background in fashion it was a gratifying experience and pleasurable feeling to announce the eight-year-old brand’s first flagship store retailing designs straight from the fashion week ramp onto the shelf, along with a specially crafted contemporary Indian collection focusing on restrained opulence and understated luxury with craftsmanship, textiles and craft being the pivot point of the brand ethos. The talk was that the Shruti Sancheti brand resonates with ethical fashion and celebrates global trends with a quintessential Indian soul. Doing the inaugural honours were Amruta Fadnavis and Karisma Kapoor. Even Jaya Bachchan was there. Also, making their presence felt were Aahana Kumra, Madhur Bhandarkar, Anupriya Goenka, Rasika Dugal, Sucheta Sharma and Iris Maity.

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