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Gym & tonic

Tuesday, July 10, 2018

Unlocking true human potential through the power of fitness is how Reebok India describes its series of videos showcasing its brand ambassador Kangana Ranaut. The acclaimed actor, known for donning off-beat roles, is seen flipping tyres, doing handstand push-ups, box-jumps, kick-boxing and even monkey-bar exercises on scaffolding. Kangana’s association, it is believed, helps the brand strengthen its commitment to building a ‘women first’ brand. Kangana aptly depicts the importance of fitness in defying the odds and rising above the challenges through her rigorous workout. You can sense that her fitness levels are inspiring and that this is clearly visible through the videos. Fitness, they say, should not be a task but a way of life and to live this lifestyle all you have to do is step out a little more and be active. The idea is to mix it up and try out different forms of fitness – for the gym is everywhere.

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