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Trendy turn

Tuesday, January 02, 2018

There has been exciting news on the fashion front. As part of the Grown in Australia, Made in India campaign that highlights the farm-to-fashion journey of wool, WoolFest 2017, The Woolmark Company’s promotion in collaboration with Shoppers Stop to showcase the consumption of Australian merino wool in India, saw wool ambassador and actor Shravan Reddy along with accomplished actor Sana Amin Sheikh  awarding Ruchi Jain winner of the contest at the store in Inorbit Mall, Malad. This was followed by a meet-and-greet with customers where they encouraged the use and integration of merino wool as a trans-seasonal fibre into their daily wardrobe. The lucky draw contest targeted 30 Shoppers Stop stores across India, retailing wool apparel from fashion brands. Pleased with the trendy turn of things was Arti Gudal, The Woolmark Company Country Manager India and Gopal Asthana, Customer Care Associate & Head - Buying & Merchandising, Shoppers Stop Ltd.

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