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Write choice

Tuesday, June 12, 2018

Sharing the joy of writing at the William Penn stylish store at High Street Phoenix were Nikhil Ranjan, MD, William Penn and Partha Chakrabarti, MD, Faber-Castell (India). They were there as William Penn, purveyor of premium writing instruments, brought to you the new series of pens by Faber-Castell, pioneer in manufacturing writing instruments. The talk was that this ‘Fine Writing’ collection caters to the wishes of discerning consumers and is ideal for gifting as it encompasses an elegant product portfolio. The visually recurring and distinctive theme of the collection is wood – symbol of the company’s global core competence. The new series comprise multiple product lines, each with a unique value proposition. Minimal in design, first-class in workmanship, the Faber-Castell ‘Fine Writing’ collection, for both men and women, is elegant with high quality assured and is being exclusively launched at William Penn stores.

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