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Tuesday, September 04, 2018

The goodness of apples
Apple cider vinegar (ACV) is known to have several natural health benefits, but it’s not yet a familiar ingredient in most Indian kitchens. Now Bagrry’s, a company we know for breakfast cereals, has launched AVC with the ‘mother’, a natural part of the apple that makes the vinegar look cloudy and contains proteins and healthy bacteria; the company says this makes the vinegar more effective as it is full of probiotics.  Made from Himalayan grown apples, the product is raw, unprocessed and unfiltered vinegar prepared by using the traditional method of fermentation. You can add two tablespoons in a glass of water in the morning (30 minutes before breakfast), or two tablespoons to a glass of juice. You can also add two tablespoons in salads or replace regular vinegar in foods. The product comes in a pack size of 500 ml.

Bagrry’s has also launched its Choco+, a cereal made with whole wheat, oats, and rice. The product has 20% less sugar than other leading chocolate cereals, according to the company, which also says that there is no BHA – a petroleum derived antioxidant that is a suspect carcinogen banned in Japan and other countries.

Dietary supplements
Setu, from the Mariwala family, offers solutions to strengthen body functions and check health issues induced by modern lifestyles. Setu offers 13 products within five categories, for the vision, liver, heart, diabetes, and gut. The brand also mobilises communities to help consumers make informed health choices.

Drill socks
The activewear brand, TEGO, launches its collection of drill socks designed for intensive training. With characteristics such as cushioned Y-heel, zoned mesh, wide arch support, anatomical fit, texture footbed and seamless toe, these socks are developed at advanced manufacturing facilities, the company says. They are available in three categories – Ultra Light, All Day Performance, and Cotton Comfort – and three sizes and a range of colours. Antimicrobial technology helps with odour control. and are tested for performance. Prices range from `599 to 899 for packs of two.

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