Sony recently announced the launch of ‘3D Experience’, a new, free of charge on-demand streaming service offering a range of promotional video clips and trial content in 3D. The service is available to owners of 3D capable Sony Bravia LCD TVs. It will initially launch in five countries: U.K., Germany, France, the U.S. and Canada. Hopefully, in India soon after.
‘3D Experience’ will provide instant access to an extensive range of 3D clips and trial content from a wide variety of genres, including movies, music, sports, and documentaries, with about 30 titles available at launch. Content available via this service will include highlights of Wimbledon 2011, movie trailers from movies such as Green Hornet and Monster House in 3D, and 3D music promotional video clips. Through ‘3D Experience’, Sony will provide an environment where users can actively discover and enjoy a variety of 3D content to further enrich their 3D entertainment experience.